Your Life’s Work Is on the Negotiating Table. Who’s in Your Corner?

You’ve built a valuable company through expertise and instinct. But your next career-defining moment—a sale, an acquisition, a major tender, or a critical capital raise—is a different arena.

Secure Your Company's Future

The Risks of Going It Alone

Being Undervalued

Leaving millions on the table because your company's true strategic worth wasn't properly articulated.

Losing Your Leverage

Giving away control to buyers, investors, or selection committees who navigate these deals every day.

Making Unforced Errors

Watching a critical opportunity stall or fail due to a lack of experience in complex dealmaking.

We Don’t Just Advise. We Give You Leverage.

Memety & Associates is your dedicated strategic partner in the high-stakes moments that define your future. We provide the specialized counsel and rigorous research needed to ensure your vision is understood, respected, and valued.

The Advantage of Strategic Partnership

Win Decisively

Secure the major contracts, key accounts, and strategic opportunities that transform your business.

Maximize Your Valuation

Secure the sale price or capital your business has earned.

Execute with Confidence

Navigate complex transactions with a decisive advantage.

Solidify Your Legacy

Gain the clarity needed to lead your market and achieve your ultimate vision.

Portrait of Stephan van Rooyen

Your Partner in the Room Where It Happens

I don’t just structure deals—I develop winning strategies by uniting rigorous research with an elite network of experts.

I’m Stephan van Rooyen. For over 20 years, I've guided leaders through their most critical transactions. With an Executive MBA from the Quantic School of Business and Technology, I bring a rare mix of commercial, creative, and quantitative skills to the table.

Business is human. The strongest partnerships are built on trust. I’ve been where you are, and I can show you the way forward.


Let’s take a seat, shall we?

Our Path to a Successful Outcome

We use a straightforward, three-step process to achieve powerful results.

Introductory Call

A brief, confidential conversation to understand your goals and determine if our partnership is the right fit.

Strategic Blueprint

We build your strategic blueprint. Grounded in rigorous research and analysis, this is our clear plan of action for victory.

Flawless Execution

We work as a single, dedicated team to secure your desired outcome, orchestrating our elite network of experts so you can lead with confidence.

Your Strategic Advantage, Solidified

Success isn't just about the final handshake. It's about building a durable advantage with precision and foresight. Here’s how we ensure your outcome is not just successful, but sustainable.

An Elite Network on Demand

Our counsel is amplified by our vetted network of top-tier commercial attorneys, tax specialists, and valuers across Southern Africa, ensuring every facet of your deal is handled with master-level expertise.

Clarity Through KPIs

We operate on a foundation of transparency. Every engagement includes a strategic blueprint with clear deliverables and KPIs, so you can track progress and measure success against defined, meaningful goals.

13-Week Integration Plan

Signing the deal is the start line, not the finish. All our services include a comprehensive 13-week integration plan to ensure a smooth transition and the immediate realization of post-transaction value.

Trusted Counsel for Defining Moments

Stephan was part of the team that helped us secure a tender bid valued at more than 3-billion ZAR. He brings a strategic and analytical mindset to projects, an ability to empathise with clients' unique challenges, and a knack for packaging solutions eloquently. He is an indispensable asset.
Thabang MotloiDirector, Compimento Inc
A very creative but also very practical thinker and strategist. Great with the co-ordination of people and projects and always able to meet deadlines. A great communicator, both verbal and written, and one of the best designers I ever had the privilege to work with.
Venice KrugerBrand Development & Project Management Specialist
Stephan is an extremely creative and open-minded person. He is detail-oriented, very dedicated, and this is well balanced with assertiveness and drive. I am proud to be associated with him.
Kobus MaraisDirector, Brand New Afrika FUEL

Walk into Any Negotiation Knowing You Belong.

Imagine a future where you are not reacting to the terms, but setting them. Where the value of your company is not just recognized, but sought after. Partner with us for the unshakeable confidence that comes from expert preparation and strategic clarity.

Let's Discuss Your Future

Ready to Secure Your Company's Future?

Let's discuss how we can achieve the outcome your work deserves.